Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.
PDFs are likely the most well-known file type. The "PDF" extension stands for "Portable Document Format," and is best for ebooks that are meant to be read on a computer (digital marketers, you'll want to remember this one). We'll talk more about how to save your ebook as a PDF later in this article.
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Remember: The goal of your ebook is to generate leads for your sales team, so pick a topic that will make it easy for a prospect to go from downloading your ebook to having a conversation with your sales team.
For example, in listening to sales and customer calls here at HubSpot, I've learned that creating ebooks is a massive obstacle for our audience, who are marketers themselves. So if I can provide not only this blog post but resources to make ebook creation easier, I'm focusing on the right topic that will naturally lead to a sales conversation.
Since your ebook readers have probably converted into leads to get their hands on your ebook, use the CTAs within your ebook to reconvert your readers and propel them further down your marketing funnel.
Your ebook should be available for download through a landing page on your site. A landing page is a web page that promotes/describes your offer and provides a form that visitors need to fill out with their contact information to access your ebook. This is how you can convert your visitors into business leads that your sales team can ultimately follow up with.
For instance, you should have landing page analytics that gives you insight into how many people downloaded your ebook and converted into leads and closed-loop analytics that show how many of those people ultimately converted into opportunities and customers for your business.
Conducting an experiment or business survey? This is a great way to develop proprietary knowledge and become a thought leader in your industry. But how will you share your findings with the people who care about it? Create an ebook that describes the experiment, what you intended to find out, the results of the experiment, and what these findings mean for your readers and the market at large.
Are you interested in interviewing a well-known person in your market? Perhaps you've already sat down with an influencer to pick their brain about the industry's future. Package this interview into an ebook, making it easy for your customers to read and share your inside scoop.
Each article can begin a new chapter. Then, once this ebook is created, you can promote it on a landing page, link to this landing page from each blog post, and generate leads from readers who want to download the entire blog series in one convenient ebook.
The e-book market is fragmented, with many independent authors and publishers, while certain players account for a majority share of the market. Amazon's KDP and Apple's iBooks Author dominate the e-books market. Key players in the market adopt strategies, such as joint ventures and partnerships with small and regional publishers, to gain higher market shares.
In-depth industry statistics and market share insights of the E-book sector for 2020, 2021, and 2022. The E-book research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the E-book report PDF.
The title must be attention-grabbing, informative and should encompass the topic completely. Avoid using obscure metaphors or contrived wording. Readers must know what they are getting from your ebook before they download it.
Share them where your readers hang out. Get their attention, show them how your e-book will solve their problem. Send an email to your subscribers with a link to download the e-book. Ask them to share it with interested friends.
Visme is a great ebook software choice so that you can write your content, pop it into a professionally designed template, drag and drop your own visuals and data visualizations into, and download and share with your audience.
Social teasers are a crucial aspect of your overall eBook social promotional campaign. These teasers can include actionable tips, quick how-to's, interesting facts, or key quotes from your eBook, presented in enticing and relevant content formats such as videos and images. Promote your eBook on various social platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Slideshare, Quora, and Reddit.
Viral Content Bee is an excellent free social media promotion tool where you earn credits when you share others' posts, as do they when they promote your offering. The truly remarkable thing about this tool is that it allows you to select on which social platforms you want your resources to be shared. Pay With a Tweet is another useful tool to make your eBook go viral on social media. This tool allows people to access your eBook's content for free in exchange for a social post on Facebook, Twitter, Linked In, Xing, or VK.
The content you create to drive downloads and reviews to your book should not stop with an "announcement" blog or social media post. There are many ancillary topics around your book that you can release after the initial launch to drive downloads and reviews. Videos on YouTube, SlideShare presentations, and other blog posts are a great starting point. One "ancillary" content idea that seems to get people excited anytime you are trying to promote something is when you share proprietary information about the process. Another useful piece of content you can use is updated progress reports on the book's success.
Our eBook internet marketing strategy is straightforward. We use the tactics and channels our audience is interested in and active on to drive them to download our eBook. Then provide those who download the eBook with an easy way to ask for our help if and when they decide they need it.
With one click "Download Guide", we could download their 70 page whitepaper. By the way, the guide had social options displayed on the bottom of every page to share with our respective networks.
Impact immediately sends you to the Download Now page. Their Ebook which is 31 pages includes social share buttons Facebook, Twitter, and LinkedIn. And as you can see it's on their Thank you page. And Email to your friend!
The store offers titles from mainstream and independent publishers, but it doesn't have the same volume of content as Amazon. You'll struggle to find free ebooks to download, whereas Amazon's list of free titles feels endless.
Barnes and Noble is one of the best Amazon alternatives to buy books online and is the largest brick-and-mortar bookstore in the United States, with more than 600 retail stores. The company also makes the Nook ereader. When it comes to the Nook versus the Amazon Kindle, Nooks are arguably the best alternative and their largest competitor in the market. The Barnes and Noble ebook store contains more than 3 million paid titles and 1 million free ebooks.
In addition being able to share Prime benefits, creating an Amazon Household gives you access to Family Library, a shared collection of books and audiobooks downloaded on Kindle apps and devices. Once all accounts under the Household approve the setup, books are automatically shared between members' devices. 2ff7e9595c
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